CHEERY
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Built around your next range.

Fishing lures, rods and OEM / ODM. A manufacturing partner for your next chapter.

Meet CHEERY

Fishing is the connection.

CHEERY brings fishing lures, rods and accessories together with OEM / ODM support for brands and trade partners.

15+
Years of industry experience
1,000+
Global customers served

A closer look at the work.

Manufacturing, in view.

From fishing rods to your next product range, start with the details that matter to your team.

Discuss manufacturing

Quality starts with clear requirements.

Bring your specifications, sample expectations and market requirements into the conversation.

  1. 01

    Define the specification

    Share dimensions, materials and finish requirements.

  2. 02

    Agree the sample

    Align on the details before planning your order.

  3. 03

    Plan the checks

    Discuss inspection and documentation needs.

Your idea. A shared process.

A practical path from your brief to your next range.

  1. 01

    Brief

    Share your product and market requirements.

  2. 02

    Sample

    Discuss the sample and the details to review.

  3. 03

    Refine

    Align on specifications, finish and packaging.

  4. 04

    Supply

    Plan quantities and the agreed production schedule.

Start an OEM / ODM project

The right information. For your market.

Tell us your destination market and product requirements. Our team can discuss the documentation relevant to your project.

See CHEERY in action.

Product demonstrations, company stories and moments from our channels.

Short videos play through YouTube in the player below. You can also open each story on its original channel.

Watch the story.

CHEERY company film

A closer look at CHEERY, from our original About Us page.

Let’s talk about your next range.

Share your product, quantity and schedule requirements with our team.

Contact our team Browse products